Here’s the basic rule of thumb when you’re dealing with a hotel. That is under-promise and over-deliver. To give everyone a quick example, at my last event a few months ago, we had extended our room block four different times because we knew it looked better for us to do that to the hotel then it did to say that we needed to cut back on something.

We’re always going to have great expectations. We had a pretty large event. We had 750 room nights at that last event, which makes us certainly look good in the eyes of the hotel and makes us look good in the eyes of the hotel in the future. Remember that rule of thumb. That is to simply under-promise and over-deliver to the hotel.

Remember, that 30% to 40% of the people registered for your event will probably stay at that hotel, and they will bunk with their spouse, partner, etc. So that is only one room for two people. You want them to stay at your hotel, so you may give them incentives to stay there.

 

Be selective in your home away from home