Are you aware that 30% to 50% of the people you have at your seminar will actually stay at the hotel you promote.
You give them some incentives in order to [...]

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I heard a seminar horror story today. It was pretty amazing. There is a group of people that are doing a seminar in the near future… in about 30 days. They had made arrangements with their hotel but they missed one important factor in their negotiation process. Let me explain to you what that’s all [...]

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Affiliate strategy number seven is do not include sales in affiliate commissions. Be prepared for the affiliates that won’t promote your event unless they get part of the back end sells and registration. The answer is always no.
That type of arrangement would only apply if they were a speaker. If the speaker could refer a [...]

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Here’s the basic rule of thumb when you’re dealing with a hotel. That is under-promise and over-deliver. To give everyone a quick example, at my last event a few months ago, we had extended our room block four different times because we knew it looked better for us to do that to the hotel then [...]

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Affiliate strategy number one is let the affiliates come free. This is just an idea. It’s optional.
We’re not saying you should do every single one of these but some of these will be appropriate for you. You could tell all affiliates that if they refer three people to the seminar they can come [...]

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One of the key aspects of working with any kind of a program that many people lose sight of is what I refer to as an “inner circle.” Inner circles are huge. I believe that everyone should have their own inner circle, meaning people that you work closely with, people that you actually like and [...]

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