We are going to be defining your target market niche.  You will be conducting research and finding out about your target market, what their need is, what their problem is, and then providing the solution for their problem. 

It is what you do before you create a product, before you even start your business.  I can’t tell you how many times I see this time and time again where students, information marketers, or internet marketers jump into this industry by creating a product first and then trying to find the target market.  That’s how most businesses actually fail. 

That is where they have fired first and then taken aim and gotten ready next.  That is not  the system to your success.  You must  learn how to do this right.  You have to first determine the opportunity by identifying the need and then provide the solution which will be your product or services.  Now remember this is really key and I want you to listen up on this. 

Your product or service is not a solution until the customer says it is.  Let me state that again, your product or service is not a solution until the customer says it is.  They are the only ones that can say it.  You can say it until you are blue in the face but customers will not buy if they do not perceive or say it is the solution for their needs.  That is why you have to do your research first and find out what that need is and then provide the solution.

Debra